From the Desk of A Pulitzer Prize Nominee...
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Monday, October 31, 2022
Blacks Have No Intelligence! By Raynard Jackson
Tuesday, May 26, 2020
The Trump Campaign’s Achilles Heel
Last week’s racist rant by radical liberal Democrat presidential candidate, Joe Biden, once again exposed both the Republican Party’s and Trump’s reelection campaign’s Achille’s heel.
For nearly four years I have constantly criticized Trump and the party for not having any strategic communications strategy directed towards the Black community. I have also warned that race would be the dominant factor of the 2020 presidential campaign.
Conservatives are totally unprepared and unqualified to deal with any issue involving race; this is why they blew a golden opportunity to earn standing within the Black community when Biden slipped up and told the world how he really feels about the Black community.
Last week Biden was interviewed on the Breakfast Club radio show which targets the Black community. He stated, “If you have a problem figuring out whether you’re for me or Trump, then you ain’t Black.”
The former vice president did something that most radical liberal elitists all do at some point in their lives; show what they really think about Blacks.
The Trump campaign trotted out one of their resident Blacks, Katrina Pierson, with an extremely anemic, weak statement. Pierson is the Trump 2020 campaign’s senior advisor. She stated, “White liberal elitists have continuously dictated which Black Americans are allowed to come to the table and have a voice. It is clear now more than ever, following these racist and dehumanizing remarks, that Joe Biden believes Black men and women are incapable of being independent or free-thinking. He truly believes that he, a 77-year-old white man, should dictate how Black people should behave. Biden has a history of racial condescension and today he once again proved what a growing number of Black Americans and I have always known: Joe Biden does not deserve our votes.”
These words communicated no meaning whatsoever to the Black community; and there was absolutely no call to action. The campaign figured that they had to say something, even if they said nothing!!!
Katrina, the few Blacks that are even aware of your statement were asking themselves, so what? What do you want me to do? Again, there was no call to action!
Seriously blown opportunity.
Pierson is a beast when it comes to defending the president; but she is not a communications strategist. If I am in a media war, I definitely want Katrina in the foxhole with me. She is phenomenal on camera, but not so much behind the camera.
She has more of a connection with the white community than she does with the Black community. Again, having a Black on staff is not the same as having the right Black on staff!
I have represented and worked with some of the biggest names in sports, entertainment, politics, and business all over the world regarding strategic communications, crisis management, and speechwriting. I have coined the phrase “straticist,” which is the merging of strategic communications and public relations.
I have told the White House and the campaign incessantly that they need to have a rapid response team (RRT) within the Black community that can be engaged in real-time at a moment’s notice.
These must be “real” Blacks who have credibility with the Black community and institutional memory within the party.
People like Candance Owens and Diamond and Silk need to just sit down; they have absolutely no standing within the Black community. These other “quasi” Black conservatives were all over social media. Click on the link above to read some of their idiotic comments. Only two or three of them have any connection to the Black community; the rest are simply media whores.
They measure success by the number of tweets, followers, and likes; I measure success by winning!
At the present moment, I see absolutely no strategy to move the Black vote in any meaningful way by November. Unless these changes rapidly Trump will receive well below the eight percent of the Black vote he received in 2016.
As I flipped through all the cable news channels over the past few days, I didn’t see one “credible” Black Republican surrogate from the campaign; nor anyone from the White House.
So, the Trump campaign decides to waste one million dollars on a digital ad buy to highlight Biden’s ignorant comments from last week. Blacks who can influence the Black vote are not on social media, so the return on the campaign’s money will be negligible at best.
Millennials cannot move the Black vote, let me REPEAT, millennials cannot move the Black vote. They have no standing within the Black community and they DON’T vote.
Social media and statistics move minds; relationships and effective communication move votes and hearts.
The party’s image can only be rehabilitated by the public seeing “credible,” “real” Blacks who have integrity and relationships within the Black community.
Unfortunately, you have far too many whites in the party and campaign who think they know more about the Black community than “real” Blacks.
Biden has provided a gaping opportunity for both the campaign and the White House to have meaningful, substantive conversations with the Black community.
They must talk to and be seen with successful entrepreneurs like Dr. John Sibley Butler in Austin; Steve Davis in Chicago; Dr. Keenan Grenell in Milwaukee; Carvin Haggins in Philadelphia; James White in Hillister; Lynn Hutchings in Cheyenne and Jennifer Carroll in Jacksonville, to name a few.
They must be seen engaging with people like this every day on radio, TV, and in newspapers. They must be seen briefing senior-level White House staffers and the president and vice president.
The Trump campaign and the Republican Party has a “brand” problem; so until they rehabilitate, it’s the image within the Black community, these ads will be like the sounding brass or a tingling cymbal, full of sound and fury, signifying nothing.
Monday, May 11, 2020
Republican Governor Questions Black Staffer
Last month I wrote a column titled, ”Weak Black Republicans are Hurting “Real” Black Republicans.” I had absolutely no idea that it would be as explosive as it was.
Click on the hyperlink above and it will take you directly to my column.
The column basically questions why Black Republicans always feel the need to reach out to radical Black liberal Democrats at the expense of their fellow Black Republicans.
No one in the Republican Party seems to be able to give me an intelligent reason or explanation for such illogical behavior.
So, this leads me to this week’s column.
Last week, a midwestern governor friend of mine called me to discuss my column from last month. I have been helping him with his communications efforts targeting the Black community in his state. He was under the misguided impression that meeting with radical liberal Black Democrats was a good thing, even though he admitted that he didn’t see these groups voting for him in the future nor supporting any of his major policies that he is trying to enact.
His senior Black staffer was given responsibility for the governor’s engagement with the Black community. The governor had this staffer call me to discuss his strategy and find a way to make sure that this engagement with the Black community was going to ultimately lead to getting more votes for the governor from the Black community.
Let’s just say the call didn’t go too well. This staffer was a millennial, and like most millennials, was extremely arrogant and thought civilization began when he came out of the womb.
He indicated to me that he felt no obligation to explain to me why he had spent more time meeting with radical Black liberal Democrats in his state than Black Republicans in his state; including Blacks who endorsed and campaigned for the governor.
So, I politely listened to him continue to disrespect me and my years of experience in the political arena. I ended the call by saying to him that IF he ever saw any value in my words and my years of experience to feel free to reach out to me because helping the governor was my objective.
I called the governor and briefed him on the call and to my utter amazement, the governor hit the ceiling! I had never ever heard him speak and scream the way he did.
The governor began to profusely apologize for the way I was treated and assured me that he would correct the situation immediately. I told him that was unnecessary, but the governor said no friend of his would-be disrespected by a staffer as long as he was governor.
Thirty minutes later I received a call from the staffer with a long meandering apology. I just remained silent so I can enjoy his groveling. I have been in this game a long time and this is not the first time and probably won’t be the last time that I have to endure such an encounter with a young, arrogant Black staffer.
If I were white, I would have never been treated this way by a Black staffer, but that’s a column for another time.
The governor told me that he thought his staffer was trying to do the right thing because as an elected official he nor his staff could be seen as using politics as the basis for who they meet with; that they had to be nonpartisan.
My response to the governor was that he was bound by law to be nonpartisan, NOT bipartisan. Big difference.
The governor said he had never heard anyone put it quite that way and that I was absolutely correct; and that his approach to engaging with the Black community going forward would be based on the principle of nonpartisan and not bipartisan.
With that backdrop, I will make my final point.
Last week I received a press release from a radical Black liberal Democrat friend stating, “National Black Civil Rights Leaders Participate in Call with Democratic Presidential Nominee & Former Vice President Joe Biden.”
Some of the participants were: Al Sharpton, President of the National Action Network, Melanie Campbell, Convener of the Black Women’s Roundtable Public Policy Network, Derrick Johnson, President and CEO of the NAACP, and Marc Morial, President & CEO of the National Urban League.
I forwarded a copy to the White House with a note that said, “Notice how many Black Republicans were invited to join their call!”
There was not one Black Republican on the call because they would NEVER even think about having the opposition party participate in a call like this. Why do Black Republicans not hold these radical liberals to the same “bipartisan” standard? After all, each of the above groups are tax-exempt, thus they must be nonpartisan.
Do these Black Republican staffers not realize that they are in essence training their replacements if their elected official is voted out of office?
I challenge my readers to show me one instance were Sharpton, Campbell, Johnson or Morial ever hired a Black Republican or given them a consultant contract. But Republicans hire Black liberals all the time!
There is absolutely nothing Trump could do to get these above-listed groups and individuals to vote or support his administration. So then why are we still reaching out to them? We must be nonpartisan, NOT bipartisan!!!!!