The Trump Campaign’s Achilles Heel

Last week’s racist rant by radical liberal Democrat presidential candidate, Joe Biden, once again exposed both the Republican Party’s and Trump’s reelection campaign’s Achille’s heel.

For nearly four years I have constantly criticized Trump and the party for not having any strategic communications strategy directed towards the Black community.  I have also warned that race would be the dominant factor of the 2020 presidential campaign.

Conservatives are totally unprepared and unqualified to deal with any issue involving race; this is why they blew a golden opportunity to earn standing within the Black community when Biden slipped up and told the world how he really feels about the Black community.

Last week Biden was interviewed on the Breakfast Club radio show which targets the Black community.  He stated, “If you have a problem figuring out whether you’re for me or Trump, then you ain’t Black.”

The former vice president did something that most radical liberal elitists all do at some point in their lives; show what they really think about Blacks.

The Trump campaign trotted out one of their resident Blacks, Katrina Pierson, with an extremely anemic, weak statement.  Pierson is the Trump 2020 campaign’s senior advisor.  She stated, “White liberal elitists have continuously dictated which Black Americans are allowed to come to the table and have a voice.  It is clear now more than ever, following these racist and dehumanizing remarks, that Joe Biden believes Black men and women are incapable of being independent or free-thinking. He truly believes that he, a 77-year-old white man, should dictate how Black people should behave. Biden has a history of racial condescension and today he once again proved what a growing number of Black Americans and I have always known: Joe Biden does not deserve our votes.”

These words communicated no meaning whatsoever to the Black community; and there was absolutely no call to action.  The campaign figured that they had to say something, even if they said nothing!!!

Katrina, the few Blacks that are even aware of your statement were asking themselves, so what? What do you want me to do?  Again, there was no call to action!

Seriously blown opportunity.

Pierson is a beast when it comes to defending the president; but she is not a communications strategist.  If I am in a media war, I definitely want Katrina in the foxhole with me.  She is phenomenal on camera, but not so much behind the camera.

She has more of a connection with the white community than she does with the Black community.  Again, having a Black on staff is not the same as having the right Black on staff!

I have represented and worked with some of the biggest names in sports, entertainment, politics, and business all over the world regarding strategic communications, crisis management, and speechwriting.  I have coined the phrase “straticist,” which is the merging of strategic communications and public relations.

I have told the White House and the campaign incessantly that they need to have a rapid response team (RRT) within the Black community that can be engaged in real-time at a moment’s notice.

These must be “real” Blacks who have credibility with the Black community and institutional memory within the party.

People like Candance Owens and Diamond and Silk need to just sit down; they have absolutely no standing within the Black community.  These other “quasi” Black conservatives were all over social media.  Click on the link above to read some of their idiotic comments.  Only two or three of them have any connection to the Black community; the rest are simply media whores.

They measure success by the number of tweets, followers, and likes; I measure success by winning!

At the present moment, I see absolutely no strategy to move the Black vote in any meaningful way by November.  Unless these changes rapidly Trump will receive well below the eight percent of the Black vote he received in 2016.

As I flipped through all the cable news channels over the past few days, I didn’t see one “credible” Black Republican surrogate from the campaign; nor anyone from the White House.

So, the Trump campaign decides to waste one million dollars on a digital ad buy to highlight Biden’s ignorant comments from last week.  Blacks who can influence the Black vote are not on social media, so the return on the campaign’s money will be negligible at best.

Millennials cannot move the Black vote, let me REPEAT, millennials cannot move the Black vote.  They have no standing within the Black community and they DON’T vote.

Social media and statistics move minds; relationships and effective communication move votes and hearts.

The party’s image can only be rehabilitated by the public seeing “credible,” “real” Blacks who have integrity and relationships within the Black community.

Unfortunately, you have far too many whites in the party and campaign who think they know more about the Black community than “real” Blacks.

Biden has provided a gaping opportunity for both the campaign and the White House to have meaningful, substantive conversations with the Black community.

They must talk to and be seen with successful entrepreneurs like Dr. John Sibley Butler in Austin; Steve Davis in Chicago; Dr. Keenan Grenell in Milwaukee; Carvin Haggins in Philadelphia; James White in Hillister; Lynn Hutchings in Cheyenne and Jennifer Carroll in Jacksonville, to name a few.

They must be seen engaging with people like this every day on radio, TV, and in newspapers.  They must be seen briefing senior-level White House staffers and the president and vice president.

The Trump campaign and the Republican Party has a “brand” problem; so until they rehabilitate, it’s the image within the Black community, these ads will be like the sounding brass or a tingling cymbal, full of sound and fury, signifying nothing.

Raynard Jackson is a Pulitzer Award-nominated columnist and founder and chairman of Black Americans for a Better Future (BAFBF), a federally registered 527 Super PAC established to get more Blacks involved in the Republican Party. BAFBF focuses on the Black entrepreneur. For more information about BAFBF, visit www.bafbf.org. You can follow Raynard on Twitter @Raynard1223.

Raynard Jackson is a Pulitzer Prize-nominated columnist and President & CEO of Raynard Jackson & Associates, LLC, an internationally recognized political consulting, government affairs, and PR firm based in Washington, DC.  Jackson is an internationally recognized radio talk show host and TV commentator.  He has coined the phrase “straticist.”  As a straticist, he has merged strategic planning with public relations.  Call RJA to discuss how they can get you to the next level of your career or business.

Founder and Chairman of Black Americans for a Better Future (BAFBF), a federally registered 527 Super PAC established to get more Blacks involved in the Republican Party.  We focus on Black entrepreneurs.

Website:   http://www.bafbf.org/donate/

Add me to your Facebook:  https://www.facebook.com/raynard.jackson.12

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My book is now available for purchase on my website:  

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Republican Governor Questions Black Staffer

Last month I wrote a column titled, ”Weak Black Republicans are Hurting “Real” Black Republicans.” I had absolutely no idea that it would be as explosive as it was.

 

Click on the hyperlink above and it will take you directly to my column.

 

The column basically questions why Black Republicans always feel the need to reach out to radical Black liberal Democrats at the expense of their fellow Black Republicans.

 

No one in the Republican Party seems to be able to give me an intelligent reason or explanation for such illogical behavior.

 

So, this leads me to this week’s column.

 

Last week, a midwestern governor friend of mine called me to discuss my column from last month. I have been helping him with his communications efforts targeting the Black community in his state. He was under the misguided impression that meeting with radical liberal Black Democrats was a good thing, even though he admitted that he didn’t see these groups voting for him in the future nor supporting any of his major policies that he is trying to enact.

His senior Black staffer was given responsibility for the governor’s engagement with the Black community. The governor had this staffer call me to discuss his strategy and find a way to make sure that this engagement with the Black community was going to ultimately lead to getting more votes for the governor from the Black community.

Let’s just say the call didn’t go too well. This staffer was a millennial, and like most millennials, was extremely arrogant and thought civilization began when he came out of the womb.

 

He indicated to me that he felt no obligation to explain to me why he had spent more time meeting with radical Black liberal Democrats in his state than Black Republicans in his state; including Blacks who endorsed and campaigned for the governor.

 

So, I politely listened to him continue to disrespect me and my years of experience in the political arena. I ended the call by saying to him that IF he ever saw any value in my words and my years of experience to feel free to reach out to me because helping the governor was my objective.

 

I called the governor and briefed him on the call and to my utter amazement, the governor hit the ceiling! I had never ever heard him speak and scream the way he did.

 

The governor began to profusely apologize for the way I was treated and assured me that he would correct the situation immediately. I told him that was unnecessary, but the governor said no friend of his would-be disrespected by a staffer as long as he was governor.

 

Thirty minutes later I received a call from the staffer with a long meandering apology. I just remained silent so I can enjoy his groveling. I have been in this game a long time and this is not the first time and probably won’t be the last time that I have to endure such an encounter with a young, arrogant Black staffer.

 

If I were white, I would have never been treated this way by a Black staffer, but that’s a column for another time.

The governor told me that he thought his staffer was trying to do the right thing because as an elected official he nor his staff could be seen as using politics as the basis for who they meet with; that they had to be nonpartisan.

My response to the governor was that he was bound by law to be nonpartisan, NOT bipartisan. Big difference.

The governor said he had never heard anyone put it quite that way and that I was absolutely correct; and that his approach to engaging with the Black community going forward would be based on the principle of nonpartisan and not bipartisan.

 

With that backdrop, I will make my final point.

 

Last week I received a press release from a radical Black liberal Democrat friend stating, “National Black Civil Rights Leaders Participate in Call with Democratic Presidential Nominee & Former Vice President Joe Biden.”

 

Some of the participants were: Al Sharpton, President of the National Action Network, Melanie Campbell, Convener of the Black Women’s Roundtable Public Policy Network, Derrick Johnson, President and CEO of the NAACP, and Marc Morial, President & CEO of the National Urban League.

 

I forwarded a copy to the White House with a note that said, “Notice how many Black Republicans were invited to join their call!”

 

There was not one Black Republican on the call because they would NEVER even think about having the opposition party participate in a call like this. Why do Black Republicans not hold these radical liberals to the same “bipartisan” standard? After all, each of the above groups are tax-exempt, thus they must be nonpartisan.

 

Do these Black Republican staffers not realize that they are in essence training their replacements if their elected official is voted out of office?

 

I challenge my readers to show me one instance were Sharpton, Campbell, Johnson or Morial ever hired a Black Republican or given them a consultant contract. But Republicans hire Black liberals all the time!

There is absolutely nothing Trump could do to get these above-listed groups and individuals to vote or support his administration. So then why are we still reaching out to them? We must be nonpartisan, NOT bipartisan!!!!!

 

Raynard Jackson is a Pulitzer Award-nominated columnist and founder and chairman of Black Americans for a Better Future (BAFBF), a federally registered 527 Super PAC established to get more Blacks involved in the Republican Party. BAFBF focuses on the Black entrepreneur. For more information about BAFBF, visit www.bafbf.org. You can follow Raynard on Twitter @Raynard1223.

Raynard Jackson is a Pulitzer Prize-nominated columnist and President & CEO of Raynard Jackson & Associates, LLC, an internationally recognized political consulting, government affairs, and PR firm based in Washington, DC.  Jackson is an internationally recognized radio talk show host and TV commentator.  He has coined the phrase “straticist.”  As a straticist, he has merged strategic planning with public relations.  Call RJA to discuss how they can get you to the next level of your career or business.

Founder and Chairman of Black Americans for a Better Future (BAFBF), a federally registered 527 Super PAC established to get more Blacks involved in the Republican Party.  We focus on Black entrepreneurs.

Website:   http://www.bafbf.org/donate/

Add me to your Facebook:  https://www.facebook.com/raynard.jackson.12

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My book is now available for purchase on my website:  

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The Democrat Party Is Talking Loud But Saying Nothing.

Last week I had a very long conversation with a good friend of mine who is one of the top Black Democrat operatives in the country.  They operate at the highest levels of the national Democrat Party.

She said to me that she is constantly amazed that the Republican Party does not make a serious effort to cultivate substantive relationships with the Black voter.  According to her, “Blacks are constantly being pissed on by the Democrat Party.  White liberal elites are the most racist people on Earth and really don’t give a damn about the Black community.  Why, she asked me, don’t the Republicans go after this disaffected part of the Democrat base?  It’s low hanging fruit.”

Those who have followed my columns through the years know that I have been writing about this issue for many years.  Blacks are no longer enamored with the Democrat Party, they just don’t see the Republican Party as a viable alternative.

As one of my Republicans buddies put it, Blacks agree with the Republican message; they just don’t like the Republican Party!  I couldn’t have said it any better.

Everyone concedes that Black women are responsible for Democrats retaking the U.S. House of Representatives in 2018.  Everyone concedes that the Black vote is the singular reason Joe Biden is leading the presidential primary in the Democrat Party.  Everyone concedes that Blacks are the most loyal voting block for the Democrat Party during the past fifty years.

So how do the Democrats reward the Black community?

They want to make those in the U.S. illegally to be eligible for the coronavirus stimulus package.  They want to legalize the more than 30 million illegals in the country to compete with low and under-skilled Blacks in the labor force.  They want to continue to fund Murder Inc., er, I mean Planned Parenthood to do the work law enforcement can’t do to kill off the Black community.

They want to continue to sacrifice poor Black kids to non-performing public schools as a payoff to the teacher’s union.  They want to release illegals from prison under the guise of protecting them from the coronavirus; but make no mention of releasing Blacks who are U.S. citizens from jail.

The first rule of politics is to reward your friends and punish your enemies.  You learn that in political nursery school.

So why is it that the Democrats always seem to reward everyone else in the Democrat base but Blacks?  Well, the answer is quite simple; because Blacks allow them to get away with it.

Blacks give the Democrats over 90% of their vote during presidential elections, but no one in their right mind will say that the Black community has been appropriately rewarded for their strong support.

I constantly tell Republicans that the N.A.A.C.P., the National Urban League, the Congressional Black Caucus, do not represent the Black community; they represent their membership.  There is a big difference between the two.

Most Blacks are not a part of nor do they support these groups.  These groups have willingly sold themselves to the radical liberal elites of the Democrat Party.  They have willingly made the agendas of groups like the radical pro-homosexual Human Rights Campaign, Planned Parenthood, the ACLU, Think Progress, Open Society Foundations, Greenpeace, Amnesty International, and ACORN their agenda.

White feminists and white homosexual organizations have used prominent Black people and their voices to become the face of their radical agendas; thus, allowing them to falsely call their agendas part of the “civil rights” movement.

Thus, you constantly see the marginalization and feminization of the Black male on TV, in the movies, and in Hip Hop.  If you destroy the Black male, the women will fall in line!

This is antithetical to the values of the rank and file within the Black community.  The Black community from time immemorial has been led by a strong Black male; yes, even going all the way back to Africa.

The Black community has always been built upon a strong belief in God, a strong male presence, and a strong nurturing mother.  Upon this rock has the Black community been built and the gates of radical liberalism shall not prevail against it.

So, everything the Democrat Party stands for goes against the very DNA of the Black community.

But until the Republican Party provides itself as a viable option to the Black community, we will continue to align ourselves with the party that makes us feel good; versus the party that can do us the most good.

Raynard Jackson is a Pulitzer Award-nominated columnist and founder and chairman of Black Americans for a Better Future (BAFBF), a federally registered 527 Super PAC established to get more Blacks involved in the Republican Party. BAFBF focuses on the Black entrepreneur. For more information about BAFBF, visit www.bafbf.org. You can follow Raynard on Twitter @Raynard1223.

Raynard Jackson is a Pulitzer Prize-nominated columnist and President & CEO of Raynard Jackson & Associates, LLC, an internationally recognized political consulting, government affairs, and PR firm based in Washington, DC.  Jackson is an internationally recognized radio talk show host and TV commentator.  He has coined the phrase “straticist.”  As a straticist, he has merged strategic planning with public relations.  Call RJA to discuss how they can get you to the next level of your career or business.

Founder and Chairman of Black Americans for a Better Future (BAFBF), a federally registered 527 Super PAC established to get more Blacks involved in the Republican Party.  We focus on Black entrepreneurs.

Website:   http://www.bafbf.org/donate/

Add me to your Facebook:  https://www.facebook.com/raynard.jackson.12

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My book is now available for purchase on my website:  

www.raynardjackson.com

Democrats Continue To Think Black Voters Are Stupid

Imagine that a firefighter saves you from a burning building.  Would you immediately call your family physician and thank him for saving your life?  Of course not!

Imagine that President Trump just issued a pardon to your son to release him from prison.  Would you immediately call former President Barack Obama and thank him for freeing your son?  Of course not!

Then why in the hell would former Vice President Joe Biden admit that the Black vote saved his presidential campaign and then immediately say that his number one priority as president will be to pass a radical liberal homosexual agenda?

WTF?

He says it because Joe Biden has a 50-year history of telling Black folks what he thinks they want to hear while pushing policies that hurt the Black community.

Biden opposed affordable housing in DE when he served on the New Castle County Council in the early 1970s.  When he got to the U.S. Senate, he supported segregated schools in the mid-70s.  This led to his tough on crime legislation that he sponsored in the 80s and 90s. 

Biden has always played the Black community for fools.

According to exit polls, Biden received 71% of the Black vote on Super Tuesday.  He won states like VA, NC, TN, and AL with huge support from the Black community.  In VA and AL, Biden won about 70% of the Black vote; in NC and TN, Biden garnered around 50% of the Black vote.

When you go to Biden’s presidential campaign website, you can clearly see that his priority is not the Black community, but rather the radical liberal homosexual community.

His plan to force the radical liberal homosexual agenda on the American people consists of 8,132 words and 31 pages.

Now let’s juxtapose that with Biden’s plan for the Black community.  His plan for the Black community consists of only 1,274 words and 5 pages.  There is absolutely nothing in this plan that is “specific” to the Black community.

And to continue to prove that he thinks the Black voter is dumb, Biden snuck in a phrase that most people didn’t give much, if any, attention to.  He lumps in with the Black community “people of color.”

Did you catch that?  So, IF Massa Biden decides to pass out any goodies to the Black community, they MUST be shared with Africans, Asians, Hispanics, Indians, etc.

But there is absolutely no accommodation made for Blacks under the radical liberal homosexual or Hispanic agenda!

Just because Biden has bought the endorsement of prominent Black names, not leaders, does not mean he has the support of the Black community heading into the general election in the fall.

Herein lies an opportunity for the Republican Party to tap into disaffected Black voters.  Blacks are smart enough to realize that Democrats are merely mouthing words when they speak to them.  But Blacks don’t view the Republican Party as a viable option.

As one friend put it, Blacks support Republican principles; they just hate the Republican Party.

So, how should Blacks view Joe Biden?  When all is said and done, there’s more said than done.

Raynard Jackson is a Pulitzer Award-nominated columnist and founder and chairman of Black Americans for a Better Future (BAFBF), a federally registered 527 Super PAC established to get more Blacks involved in the Republican Party. BAFBF focuses on the Black entrepreneur. For more information about BAFBF, visit www.bafbf.org. You can follow Raynard on Twitter @Raynard1223.

Raynard Jackson is a Pulitzer Prize-nominated columnist and President & CEO of Raynard Jackson & Associates, LLC, an internationally recognized political consulting, government affairs, and PR firm based in Washington, DC.  Jackson is an internationally recognized radio talk show host and TV commentator.  He has coined the phrase “straticist.”  As a straticist, he has merged strategic planning with public relations.  Call RJA to discuss how they can get you to the next level of your career or business.

Founder and Chairman of Black Americans for a Better Future (BAFBF), a federally registered 527 Super PAC established to get more Blacks involved in the Republican Party.  We focus on Black entrepreneurs.

Website:   http://www.bafbf.org/donate/

Add me to your Facebook:  https://www.facebook.com/raynard.jackson.12

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My book is now available for purchase on my website:  

www.raynardjackson.com

Liberalism is the Corona-virus That’s Infecting the World / March 2, 2020

Radical liberals’ response to the coronavirus once again proves that liberalism doesn’t work. 

Radical liberals like German Chancellor, Angela Merkel, have joined forces with global elites from the U.S. to Europe to promote globalism at the expense of nationalism.  Even with the threat of the coronavirus being spread with unchecked illegal immigration, these radical liberals still argue that closing their borders is racist.

According to this view, there should be no borders.  Every human has a “right” to move about the world as they see fit; with or without the permission of a given country.  The globalist elite business community puts “profits” above all, yes including above a nation’s own national security.

So, these liberal elitist globalists call people like me, former British MP, Nigel Farage, and former Trump advisor, Steve Bannon nationalists; even though for Farage and Bannon they normally add the pejorative adjective “white” to the description of being a nationalist.

Even though I share the same world view as Farage and Bannon; I guess I can’t be a “white” nationalist since I am Black.  Hmmmmm

To this day, radical liberal elitists still don’t understand the movement that President Trump unleashed on the world after his 2016 election.

Citizens all over the world must decide if they want Walmart prices at the cash register or national security and slightly higher prices at the cash register, but they can’t have them both.

This coronavirus has highlighted how dependent the world has become on China’s cheap labor at all costs to stimulate a global economy.  But at what cost?

This presents a great opportunity for President Trump to expand his populist base into the Black community by emphasizing bringing manufacturing jobs back to the U.S.

As a conservative, I do think the government has a legitimate role in providing training for America’s workforce of the future; after all, it is a national security issue! 

This is one area where the global elitist U.S. Chamber of Commerce could work with the Trump administration; as opposed to selling American workers out.  The Chamber constantly advocates bringing in more foreign workers rather than training American workers.

But, the Chamber elitists seem only to be focused on cheap labor, not “best value.” 

Everyone wants cheap prices and every business wants to keep their expenses as low as possible; but what about the best value?

To the Chamber of Commerce, is it in the best interest of America to have our nation’s prescription drug supply largely dependent on a hostile country like China?

Is cheap labor more important than national security?  Is your loyalty to China or the U.S., profit or our nation’s well-being?

I don’t think it’s an either-or proposition.  I think you can maximize profit and promote our nation’s sovereignty and national security simultaneously.

The whole push behind Brexit in the United Kingdom was a total repudiation of globalism.  Radical liberal bureaucratic elitist in the European Union has been trying to force-feed its citizens' radical liberal ideologies like homosexuality, open borders, global warming for years and the people have finally said enough.

Who’s looking out for us?  What about our rights?  We can no longer be the savior of the world; we must help our own people.  This is what liberals define as “nationalism.”

When did putting the interest of your own family or citizens become racist or xenophobic?

People like Trump, Farage, and Bannon are not the movement; they are simply the voice of the movement.  Because all these folks are white, the radical liberal media describe them as “white” nationalists.

But, what the radical liberal media won’t tell you is that most African countries believe in nationalism as well.  They also reject the radical liberal push to promote homosexuality, open borders, and global warming.  They simply don’t have the megaphone that we in the West.

Herein lies a great opportunity for Donald Trump.  If the president will stop talking to the Black community in terms of criminal justice and begin to speak to them in terms of his populist agenda, he will gain the attention of masses within my community.

Blacks are the most likely to be hurt by legalizing 40 million illegals; Blacks are the most likely to be hurt by importing cheap labor, and Blacks are the most likely to be hurt bypassing “livable” wage laws.

Conservatives have allowed the debate about nationalism to be turned into an argument about race; we will never win that argument.

But if we conservatives put the issue in terms of American citizens' right to have their needs put before those in other countries; we will win that debate every time.

If conservatives pick credible Blacks like Herman Cain and John Sibley Butler to be an additional voice within the movement, they will find a receptive audience within the Black community.

Trump’s populist message is a message about our nation’s security.  Stop letting radical liberals turn it into an issue about race.

Raynard Jackson is a Pulitzer Award-nominated columnist and founder and chairman of Black Americans for a Better Future (BAFBF), a federally registered 527 Super PAC established to get more Blacks involved in the Republican Party. BAFBF focuses on the Black entrepreneur. For more information about BAFBF, visit www.bafbf.org. You can follow Raynard on Twitter @Raynard1223.

Raynard Jackson is a Pulitzer Prize-nominated columnist and President & CEO of Raynard Jackson & Associates, LLC, an internationally recognized political consulting, government affairs, and PR firm based in Washington, DC.  Jackson is an internationally recognized radio talk show host and TV commentator.  He has coined the phrase “straticist.”  As a straticist, he has merged strategic planning with public relations.  Call RJA to discuss how they can get you to the next level of your career or business.

Founder and Chairman of Black Americans for a Better Future (BAFBF), a federally registered 527 Super PAC established to get more Blacks involved in the Republican Party.  We focus on Black entrepreneurs.

Website:   http://www.bafbf.org/donate/

Add me to your Facebook:  https://www.facebook.com/raynard.jackson.12

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My book is now available for purchase on my website:  

www.raynardjackson.com